So India lost another cricket match...

While it came as no surprise that India lost another cricket match, and that too, miserably, what was surprising to me was the reaction of the loss among my colleagues who are avid cricket fans. There was a sense of resignation, as if they really don't expect India to win. And this does not augur well for the game.

I wonder what Zee TV was thinking when they made such a high bid for the rights to broadcast cricketing events. It's time the media wakes up to the reality that cricket is losing its' following among the early adopters, who are the key target audience for advertisers. It's only a matter of time before the TPRs amongst this audience starts dropping for cricket matches.

But crickets' loss will hopefully be other sports' gain. Let's wait and watch...